My name is Abel Babalola. I’m an entrepreneur, creative director, and AI data and software engineer.
Over the years, I’ve built digital brands, publishing platforms, and software tools used by thousands of people every day. While building online businesses, I kept seeing the same issue: most software felt bloated, complicated, and built for large teams.
Creators and small businesses deserve better.
Babsomatic was created to build practical software that solves clear problems without unnecessary complexity.
“The goal is not to build more software. It’s to build the right software that helps people publish, sell, and grow without friction.”
Built From Real Experience
I’m not building tools from the outside. I run content sites, launch products, and work inside the same systems I build for.
I understand the pressure of growing online. I understand the need for tools that save time and support revenue.
Babsomatic is the focused home for the tools I wish existed when I started.
Inspired by Simplicity
I’ve long admired Automattic, the company founded by Matt Mullenweg, for empowering independent publishers through WordPress.
That philosophy resonates with me.
Software should be accessible, powerful, and supportive without requiring enterprise budgets or technical teams.
The Vision
Babsomatic exists to build focused software for SMEs, creators, and publishers.
Not everything. Just the right things.
- Tools that remove friction from real workflows
- Products that support revenue, not busywork
- Software that stays simple as it grows